HypeHaus's go-to-market is content-led. Founder's 200K monthly IG reach is gold but founder's time is bottlenecked by build, BD, and ops. This role amplifies the content engine while founder builds product and business. You own: founder IG growth, company IG growth, event content production, app community engagement, influencer partnerships.
02OUTCOMES · FIRST 12 MONTHS- Grow founder IG from 200K monthly reach → 1M monthly reach
- Grow company IG from 50K → 500K monthly reach
- Drive ≥40% of Wave 0/1 app installs via content (vs paid ads)
- Produce 4 mega-event content campaigns (1 per event) with measurable install lift
- Build influencer partnership network of 5+ creators in Nagpur/Mumbai/Pune
- Establish content pipeline: 5–10 pieces/week founder + 5–10 pieces/week company
- 3–5 years content/community/social experience in lifestyle/entertainment/nightlife
- Existing creator network in Mumbai or Nagpur nightlife scene
- Native English + Hindi content writing
- Video editing skills (CapCut/Final Cut/Premiere basic level)
- Comfort with founder voice — can write in founder's style without losing tone
- Bonus: photography + videography skills
- Self-starter (no daily handholding)
- Comfortable with self-funded startup reality (no big agency budget)
- Aligned with HypeHaus brand vibe (premium, curated, slightly intense)
- Founder-friendly working relationship (close collaboration with Aditya)
DAY 30- Audit founder + company IG: voice, cadence, audience composition, top-performing content patterns
- Take over the founder content pipeline scheduling and queue management
- Ship the first 4 carousel posts in HypeHaus founder voice end-to-end (draft → publish)
- Map the Mumbai + Nagpur creator graph — 50+ relevant creators, segmented by tier and beat
DAY 60- Founder content writing load drops to <50% — you are drafting, founder is approving
- Company IG cadence stabilises at 5–10 pieces/week with measurable engagement uptick
- First influencer partnership signed and shipping (paid, gifted, or barter)
- Wave 0 Event 1 content plan locked: announcement → ramp → recap
DAY 90- Founder IG growth trending toward 400K monthly reach (halfway to year-one target)
- 3+ creator partnerships running; content from creator network attributable to app installs
- Mega-event content playbook drafted and battle-tested on Event 1
- Content team hire spec drafted — when revenue justifies it, you know who you are hiring
ROUND 1 · INTRO CALL · 30 MIN · VIDEOBackground, why HypeHaus, why this role, compensation framing, cultural fit signals.
ROUND 2 · CRAFT SESSION · 2H ASYNC + 60 MIN SYNC2-hour async pre-work: write 3 IG captions in HypeHaus founder voice — Wave 0 Event 1 announcement, Nagpur-first thesis, competitor response. 60-min sync walkthrough with live feedback and revision.
ROUND 3 · FINAL + REFERENCE CHECK · 45 MIN + 2 REFS90-day plan discussion, compensation finalisation. 2 references from prior managers or close collaborators.
- Consistent on-time delivery from day one
- Content quality meets HypeHaus brand standard without multiple revision cycles
- Founder content writing load drops to <50% by day 45
- Responsive communication (<24h on critical campaigns)
Compensation discussed in first call after match.
PROCESS3 rounds over 2–3 weeks: intro call with founder, craft session (role-specific), final with founder + reference check.
RESPONSEWe respond to every application within 5 business days.